Stray Kids’ “Chk Chk Boom” embodies typical hip-hop style
From trashed streets to graffiti-painted walls and a room filled with picture frames, each new scene presents a new Stray Kids member in different settings. Flames erupt in the background as the eight-member group stands in perfect formation, executing their explosive choreography with precisely timed camera movements while singing the lyrics, “Boom, boom, Chk Chk boom.”
As new guest features, Wolverine appears lost on screen while acting as a meteorologist while Ryan Reynolds appears on national television, presenting breaking news from New York City in the beginning of the music video.
Stray Kids’ newest mini album features “Chk Chk Boom,” as their title track. Huge dynamic moves hit the screen with red and black color themes throughout their M/V. Their M/V features Wolverine and Deadpool, hinting at a Stray Kids song being featured in the soundtrack of the new “Deadpool and Wolverine” movie.
The best parts of the M/V were the intense visuals of the set and members and the meaning behind the lyrics. From the cityscapes to streets and a red couch on top of a building, the dramatic changes and the thoughtfulness of the different elements contributed to a cohesive whole and built into the theme. The lyrics refer repeatedly to the confidence of aiming perfectly at the target, conveying Stray Kids’ desire to hit the bullseye for their audience for every song they release.
Typically, K-pop features Korean and English lyrics. However, Stray Kids’ featured title track included Latin-style musical influences and lyrics in Spanish, making the song sung in three languages. The song embodies their typical hip-hop style along with elements of reggaeton.
At the end of the M/V, it features Reynolds playing Deadpool on a news set, bringing it back to the news setting in the beginning. This time, Reynolds is surrounded by all the members of Stray Kids. Despite Reynold’s efforts in joining as a member of Stray Kids, they reject him.
Besides being a hit for their audience, “Chk Chk Boom” has reached global audiences with this M/V being their most viewed and liked in the first 24 hours of being released on YouTube. Along with its global success, it has garnered Stray Kids’ first music show trophy award and six wins on Korean music shows.
“Chk Chk Boom” is rich musically and visually, demonstrating the growing success of Stray Kids. From the features of Wolverine and Deadpool to the explosive and dynamic scenes from the M/V, “Chk Chk Boom” is worthwhile to watch and especially listen to. This M/V deserves five stars out of five.