Sim Racing: the Perfect Blend of Modern Tech, Art, and Motorsports.
For anyone drawn to the intersection of technology, motosrsports, and art, sim racing seamlessly blends these passions into the dynamic of a creativity-driven community. No longer just a pastime, sim racing has become a canvas for creativity, a playground for tech enthusiasts, and a competitive arena for motorsport aficionados.
Arctic Sim Racing is one of the teams making waves in this field, driven by talented young minds like 17-year-old Maxwell Montaño. Montaño, the youngest management member who serves as chief of design, exemplifies why this community is one worth joining.
Montaño’s passion for cars began in childhood. He was encouraged by his father who also took him to his first IndyCar race at Sonoma in 2017. During the pandemic, this interest deepened as he discovered “Assetto Corsa,” a racing simulator that allowed him to experiment with livery (logo) design.
“I started teaching myself design around 2020 or 2021, using basic tools and learning through trial and error,” said Montaño.
By 13 or 14, he was crafting liveries and custom car designs, including logos and paint schemes which became the foundation of his artistic skills.
Liveries are essential in sim racing, adding visual identity and personality to cars on the virtual track. “Liveries are more than just paint; they’re branding,” explained Montaño. His experience and instincts have grown over the years, making him a valuable asset to the sim racing community. Initially joining the team to just drive, Montaño’s talent propelled him into management, where he oversees designs, media posts, and event organization.
Montaño also earns many racing victories in what is known as “endurance racing.” Endurance racing focuses on time-based events lasting up to 24 hours, where drivers take shifts to keep their car running. “You have a team of drivers who take turns keeping the car on track for the entire duration,” said Montaño. This commitment to teamwork and strategic planning mirrors real-life racing and has been a major focus for Arctic Sim Racing.
Under Montaño’s dedication and commitment to his online work at Arctic Sim Racing, the team has expanded its visibility and services, allowing Montaño to launch livery design packages on the website storefront that attract new clients and partnerships.
“Before I joined, the team had minimal advertising,” admitted Montaño. His efforts have brought new attention and collaboration, solidifying Arctic’s presence in the community. With a diverse group of members from around the world, Arctic Sim Racing’s Montaño is a great example of the west coast sim racing league, a global and inclusive space for those driven by creativity, innovation, and a love for motorsport.